According to recent government reports, if current obesity growth rates continue, some 60% of men, 50% of women and 25% of children in the country will be obese by the year 2050. Up to now the government has concentrated on encouraging people, particularly children, to lead a healthier lifestyle, eating less fattening foods and taking more excercise. Public health minister Dawn Primarolo said there had been progress with more physical activity at school, healthier food for children, clearer food labelling and a ban on TV ads for junk food aimed at children.

PFC is now launching it's own campaign to help children throughout the North-West improve their lifestyles through healthy eating patterns and fun physical activities. PFC pledges their support in the following ways:

• To set up as many partnerships as possible with schools, football clubs, individual families and their children, to help tackle obesity.
• To deliver as many FREE sports fun day sessions as possible to local schools at both primary and secondary level.
• To distribute over 100,000 FREE Community Sports Session Vouchers to children and young people.
• To encourage and train 100 junior football or youth sport leaders between January 2008 and January 2009.
• To create a positive impact on the numbers of children involved in and enjoying sport in the North-West region.
• To promote healthy eating as well as healthy living.